You dream of starting a blog.
A blog with hordes of traffic and loyal followers.
Expecting luck to smile upon you soon so you can make passive income and someday even leave the 9-5.
But you also know that there are over 500 million blogs on the internet and the competition is tougher than ever.
This is not meant to be depressing but almost 81% of those blogs are destined to fail and die a slow, boring death.
And yours could be one of those too.
That’s why, in this article we’ll discuss why your blog could also be 1 of those “unlucky” blogs which are doomed for failure.
And the steps you should take to prevent it from happening.
And actually succeed with your blog.
So, let’s begin -
Lemme ask you -
Do you know who you are writing to?
Who is your reader?
Are you writing to bloggers?
What’s their age, gender, etc...
Do you know their exact problems and obstacles?
Do you blog about everything?
From food recipes to parenting advice and what not?
Then how are you actually gonna build credibility in the eyes of your audience.
Remember: The jack of all traits is a master of none.
I’ve seen so many ex-blogs (who are now in the coffin) try to reach all kinds of diverse market and in return, they actually reach nowhere.
Don’t let that be the fate of your blog as well.
Know your market and audience.
Use my Mine Quadrant Formula and research your audience which I discuss in depth in my article on “How to Write Viral Blog Posts”.
One of the best ways you can niche down is Surveys.
Ask your audience questions like -
Asking these questions will give you a good idea of who your audience is.
And how you can help them the best.
You can use SurveyMonkey for doing surveys like these.
Do you know how you’re going to make money from your blog?
Like.. What's the plan for your blog’s monetization?
Will you try affiliate marketing on your blog?
Sell online courses?
Or do sponsored posts?
The biggest reasons bloggers fail is because they don’t know how to make money from it.
In fact, only 31% of bloggers actually make any money from their blog.
Because blogging in 2020 and beyond has completely changed.
It’s no longer just about putting content out there.
You need to treat it as a business every single time.
Want to make money from your blog?
First of all, focus on one way you’re going to monetize your blog.
It could be affiliate marketing, selling courses, etc...
Then, everything you do on your blog must lead to this.
Example – If you want to sell a course on Weight Loss.
Your articles and freebies should be congruent to your course.
Which leads me to my next point...
Hubspot recently did a study in which they found that new bloggers should publish 3-4 posts a week.
While large blogs should publish 4-5 posts a week.
In fact, 2 years ago when I began.
I used to publish only 2 posts a week.
But, after consulting some experts I amped my content production to around 3-4 a week.
And that’s when my traffic slowly started exploding.
So, if you truly want to carve out a space for yourself in your niche, then you’ll need to be consistent.
Your audience needs to see you a lot more than they currently are, for them to actually start taking you seriously.
I know you might me thinking -
4 posts a week!?!
I can’t do that.
YES! You can.
With a plan and some strategy, you can.
If you take blogging seriously and want to succeed, then first of all you need a content calendar or an editorial calendar.
Then you need to sit down and make a proper routine.
On which date you’re going to publish which post and on which topic.
This will help steer you in the right direction.
And then all you need to do is sit and write the heck out.
Which again leads to my next point...
If you thought, that all you need to do is just write the heck out.
Then you’re wrong.
Promotion of your content is as important as its creation.
And for that you need to be social.
You need to build networks and connect with other bloggers.
I have been focusing a lot on this recently, and would preach it again.
Networking is about these 5 magical letters:
How can you bring value into other people’s life, so in return they also do something for you?
This is fully based on the reciprocity principle of Robert Cialdini.
So, for example – You want a fellow blogger to promote your content.
Then first of all figure out how can you create VALUE for them first?
Lead with VALUE first.
And you will get what you want.
As the famous saying goes:
There is no such thing as something for nothing.
List building is the no.1 way to make money online.
And it’s also the most surefire way to make consistent money online.
So, are you building a list?
What’s your list building strategy?
In fact, in a recent research done by Kyle Byers from
Growthbadger they concluded that -
High income bloggers use 343% as many email collection methods compared to Low Income Bloggers.
Do you also want to amp-up your list building efforts?
Start small but stay steady.
Create a freebie that’s compelling and juicy for your audience.
Then put it on the most eyeball getting areas of your blog.
It could be the header, sidebar or pop-up.
Then start measuring the results.
You’ll slowly start getting results with your list building efforts.
You can also checkout my article on Email List building here, to learn advanced methods.
You need to be where your audience is.
Where are they?
Do Facebook LIVE.
You need to find out where your audience is, online.
And then go out there.
Do Content Repurposing.
And if you think Google penalises for duplicate content.
You can put your content on other platforms without worrying about Google.
So suppose -
You write an article on Weight Loss.
Then you can re-create that content in video form for YouTube.
Then put an audio recording of it for Podcast.
Make pins of it for Pinterest.
And also promote it in your FB Page.
Whatever content you create, re-purpose them for all the formats.
If you don’t know what your goals are, then how will you accomplish them?
This is one of the most common trends I've seen in failed bloggers.
They don’t have set, clear, defined goals for their content or the blog as a whole.
And that’s where KPI comes in.
KPI means Key Performance Indicators.
Some of my KPIs for this blog is -
Social shares, no. of engagement, etc..
This is how I measure if I'm going in the right direction or not.
Cause once you know the outputs on your input, you’ll have a clear idea of where you should be putting the efforts.
Look this article wasn’t supposed to depress you or make you afraid.
It was kind of a reality check.
I want you to see what’s out there and measure yourself against it.
Are you doing well or do you need to put in more work?
That was the sole motive of writing this article.
Now, the ball is in your court.
And I’ve a question for you.
Which one of these tips will you apply first?
Will you create KPIs for your blog?
Or maybe you’ll repurpose your content to be where your audience is?
Or maybe you just have some questions for me which you want to discuss? (feel free to ask anything. I read and reply to every comment)
Either way, do comment and let me know your thoughts on this article.
Shakir is a professional Internet Marketer and blogger who helps ambitious men and women build profitable blogs and scale to $10,000 (or more) per month in 90 days (or less), so they can replace their 9-5 rat race income with a laptop passive income.
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