So... you want to go online?
And why not?
Internet users are increasing by an alarming rate.
In fact, there are 4.39 billion internet users according to a 2019 data.
That is 57% of the total world’s population.
If you don’t leverage the power of internet then you’re an idiot and I can prove it to you.
As we all know, marketing is, and always has been, about reaching customers where they are, and offering them the service which they seek.
In internet terms, it could be...
Either through an online course, a membership, SaaS products, etc..
And what’s the best way to reaching your potential customers other than internet?
It’s cheap, powerful, and can give you access worldwide. Therefore more customers, sales and revenue.
According to the latest internet data, collected and synthesised from a wide variety of reputable sources shows that –
Internet users are growing at a rate of more than 11 new users per second, which results in that impressive total of one million new users each day.
Hey wait, I’m not finished yet.
- There are 5.11 billion unique mobile users in the world today.
- There are 3.48 billion social media users as of 2019.
- 3.26 billion people use social media on mobile devices in January 2019.
Source - WeAreSocial
If these datas are not convincing enough then here's the final nail in the coffin, by Bill Gates himself:
Now if you’re really serious about this internet marketing thing or want to take your internet marketing game to the next level.
Then lets begin.
Definition of Internet marketing
According to Search Engine Journal, also called online marketing, “internet marketing is the process of promoting a business or brand and its products or services over the internet using tools that help drive traffic, leads, and sales.”
Want the delightful simple version of it?
Internet marketing is any marketing effort that uses internet to reach people.
Basically it’s anything that you do online to grab people’s attention and eventually get them to buy from you.
There are 7 major steps of internet marketing that I want to cover in this guide, so pull up your sleeves and get ready for a roller coaster ride.
Benefits of Internet marketing
The reason why internet marketing has become so popular is because they provide three major benefits to potential buyers:
1. Convenience: Customers can order products 24 hours a day wherever they are. They don’t have to sit in traffic, and a parking space, and walk through countless shops to find and examine goods.
2. Information: Customers can find reams of comparative information about companies, products, competitors, and prices without leaving their office or home.
3. Fewer hassles: Customers don’t have to face salespeople or open themselves up to persuasion and emotional factors; they also don’t have to wait in line.
Internet marketing also provides a number of benefits to marketers such as:
1. Quick adjustments to market conditions: Companies can quickly add products to their offering and change prices and descriptions.
2. Lower costs: On-line marketers avoid the expense of maintaining a store and the costs of rent, insurance, and utilities. They can produce digital catalogs for much less than the cost of printing and mailing paper catalogs.
3. Relationship building: On-line marketers can dialogue with consumers and learn from them faster.
4. Audience sizing: Marketers can learn how many people visited their on-line site and how many stopped at particular places on the site. This information can help improve offers and ads.
Clearly, marketers are adding on-line channels to find, reach, communicate, and sell.
Internet marketing has at least five great advantages.
First, both small and large firms can afford it.
Second, there is no real limit on advertising space, in contrast to print and broadcast media.
Third, information access and retrieval are fast, compared to overnight mail and even fax.
Fourth, the site can be visited by anyone from any place in the world.
Fifth, shopping can be done privately and swiftly.
This is why internet marketing is spreading like a wild-fire and I don’t think it’s ever stopping.
Now here are the best practices to succeed at Internet Marketing:
Do customer research
More research you do, better understanding you will have about your target audience.
You will know what kind of contents to create, where to promote to grow your blog by increasing the conversion rates therefore more sales and revenue.
In other words you will serve more people by training them and transforming their lives after which they will say "thank you".
And one can’t engage and make someone take action without knowing who they are.
So, you have to know the pains, fears and dreams of your users better than they know it themselves.
Some tips for user research -
- Read reviews on Amazon of books which claim to solve problems of your target market.
- Testimonials on websites in your target market.
- Forums of your niche.
This will help you know pains, fears, dreams, expectations and the exact key-phrase they use which you can use for your content creation and your marketing purposes.
You can take help from my Mine quadrant formula and write down everything you can find about your potential customer.
Launch your website
It is easier than ever before.
There are over 1.7 billion websites world-wide as of 2020.
On internet live stats you can literally see the number of websites getting created every moment.
You don’t need to be tech savvy. Neither need to spend a fortune on hiring a world class developer.
All you need is some guidance so that you can have your brand new website in a matter of minutes.
Key steps to launching your brand new website –
- Step 1: Decide your niche
- Step 2: Register a blog name
- Step 3: Get a hosting provider
- Step 4: Install WordPress
- Step 5: Install WordPress themes
- Step 6: Install WordPress plugins
- Step 7: Create & publish your first post
To know more about these click here to read my in-depth article on launching your blog.
And now you have your own platform, your website which will drive business for you using internet.
Write viral contents
There's mirage content which is like illusion of good content and then there's specific content that gets traffic and converts.
A good content is one which helps you in getting clicks and conversions.
So, how to create good or viral content?
Soure: Neil Patel
First of all you must have your user research done before you need to create content.
Good content comes from specificity, a higher research on what your customers or target audience wants, the things you’re creating for your audience or potential customers.
Do they really need it or not?
It comes from solving their problem which never has been solved perfectly on the web.
It’s the content that stands out and that stays specific to its agenda.
Your content should actually address a real pain point or be actually interesting to your target audience.
So, create more specific content and different from the rest.
To learn more about creating viral content for your website read my How to Write a Viral Blog Post: The Definitive Guide article which drives me tons of FREE organic traffic, and grabs my potential customer’s attention.
Do SEO and brand promotion
When nobody comes to your site then how are you going to expect good results from your internet business.
Website traffic is the blood and soul of any online business.
The more visitors come to your site the more emails you will be able to capture, which you can later use to make more sales.
So optimize your site for search engines like Google and promote your brand using other strategies to bring traffic.
Your biggest Long Term asset is your e-mail list and your organic traffic. Everything else is not yours such as running ads.
The best way for brand promotion is leveraging communities, influencers, guest posting and more…
You use these traffic sources and convert them into your e-mails. After converting them, they become your biggest source of free traffic.
For the best brand promotion, you must figure out where your audience hangs out.
Is it facebook, Pinterest, forums, etc?
What sites do they read?
What people do they trust from your industry?
What influencers do they follow, etc..?
It all depends on customer research which has already been put in this article.
So, do more user research and try to find out where your ideal customer hangs out.
This will ensure that you focus on promoting your content at the right place where you will be getting most of the benefits.
Build email list
Email marketing is a great way to generate leads, nurture relationships with new subscribers and existing customers, and promote your business to people long after they leave your website.
We all have heard the saying that money is in the list but in previous years some “so called gurus” have spread the wrong information that emails are dead.
In fact, one study done by Venturebeat, e-mail continues to deliver the highest ROI out of all other marketing strategies for marketers in 2020.
So, your main focus should be building email list if you’re dead serious about the success of your website and its revenue.
And the best way to build email list is by bribing your website visitors in exchange of their email.
The more visitors you convert the faster you will build your email.
To increase the conversion rate of your website this is what I recommend.
- Have your core lead magnet be put on the home page.
- Have relevant content upgrades to relevant articles.
- Exit pop up offering your relevant offer according to the article they were viewing.
If you follow these practices your brand will grow in no time and you will notice a sudden increment in your conversion rates.
Other key point is the more organized your opt-in form will be, better your conversions are going to get.
There is no other revenue generator better than email marketing. It is the holy grail of marketing where the money pours.
A step-by-step guide to email list building in 2020, make sure you read this article for making proper use of this marketing strategy.
Do a product launch
That’s where big players play.
I’m talking 6-figures, 7 and even 8.
If you know what you’re doing and you’ve a big enough list you can easily know what are the main goals of your email subscribers.
Then all you need to do is build your premium course and offer them.
And the best part about an email marketing campaign is that once you know your audience deeply and write emails catered to their interests.
They will know you, like you and trust you.
And eventually they will buy from you.
You can later sell them other stuffs, more in-depth premium information and even make them your customers for life.
Leverage social media
The amount of time that people spend on social media is scaring.
GlobalWebIndex reports that the average social media user now spends 2 hours and 16 minutes each day on social platforms.
By now, there are hundreds of social media networks out there and Facebook is the #1.
So using social media for marketing purposes is a total no-brainer.
Work on your social media presence the way you do on the branding of your website.
Meaning, be present everywhere.
Show up everywhere your potential customers go.
Build following and try deepening the relationship between your business and its audience.
You’ll constantly need to be nurturing your audience, encouraging them to graduate from prospects to buyers to loyalists.
Internet marketing is the real deal.
Anyone and everyone can become financially independent if they do their internet marketing right.
If you take one single advice from this article I want it to be email list building. It is the holy grail of marketing and that’s where the money is.
The way I showed you how to build email list you might be thinking, that’s easy to build, right?
Let me tell you,
It’s hard to execute. It takes time… and more importantly even harder to convert them into buyers.
And that’s the reason that not many people do it.
Be one of the few who do it right and you’ll get the results.
I hope this guide will help you in the journey of your internet marketing.
Now I would like to hear from you.
Which part of this article hit you the most?
Which is your favorite part in this guide?
Let me know in the comment!