How to market as a blogger

Marketing for Bloggers: What They Don’t Want You to Know

Blogging is one of the best ways to make passive income. 

In fact, according to Problogger the average income of a ProBlogger reader varies anywhere from $50k-$70k.

Average income a pro blogger

But, Alas! 

Not every blogger gets to see that fate. 

That’s because -

Most bloggers are lousy marketers. 

To be honest, I was also in that category a year ago.  

I followed the popular advice – If you build it, they will come. 

I kept writing one article after another and the maximum traffic I ever got on my previous blog was 300 visitors a day. 

Now, that blog is in the coffin. 

That’s why I wrote this article for bloggers. 

Bloggers who don’t know how to actually market their blog and make money from it. 

In this article I’ll go over some very important marketing strategies every blogger can apply to make a lot of money from their blog. FAST! 


Pick a Sub-Niche 

Being seen as an expert in 1 topic by your readers is very important. 

That’s what makes you an authority and makes people listen to you. 

But you can’t become an authority if you advice on everything. 

There are over 150 million blogs on the internet. 

And the only way to have a loyal audience is if you stand out. 

Pick a Sub-Niche. 

And follow the One Thing.

gary w. keller quote

An example of what I mean - 

Instead of “Cooking” blog about “Tibetan Cooking”.  

Instead of “Cars” cover “Honda” or “Hyundai”. 

Instead of “Fashion” cover “Hairstyles” or “Beards”, etc... 

Be super specific about your niche. 


Create Foundational Posts 


Once you know your niche. 

You know what to create about. 

So, it’s time to blow your audience away with the greatest content they’ve ever come across. 

We call it – The Foundational Posts. 

The functions of foundational posts: 

  • Become the only guide the reader will ever need on that topic.  
  • Continue to bring the reader back if he/she ever needs more referring. 
  • Get onto Page 1 of search engines. 
  • Bring traffic over time.  

Here are the different article templates you can use to create your Foundational Posts - 

1. The “How-To” Article  

Think about your industry and write an article that teaches how to do something in it.  

Ex – How to create a Viral Blog Post, How to make money from a blog, etc.. 

Be certain to only write how-to articles in which you’re an expert at and can genuinely help your audience. 

Pick only relevant How-To articles to write. 

Pro Tip: Share your personal stories. 

2. The “How I Did it” Article 

You can share your own success story or your student’s success story in this article. 

Ex – How xyz generated 100,000 visitors on their blog? 

And then you go on and share their findings and successes. 

This kind of article works wonders as it not only generates social proof but also motivates your audience to take action and become your next success story. 

While also increasing credibility and trust. 

3. Research or Case Study 

This template is all about positioning yourself as the Go-to authority in your niche. 

It builds instant credibility in the eyes of your readers and makes you the go-to guy/gal everytime your reader needs advice in your topic. 

An example of this - 

  1. Suppose you’re in the Beard sub-niche. 

So, create an article about – We asked 1000 women, what’s their favorite beard on men. Here’s what they said. 

  1. Or suppose you’re in the Tibetan cooking sub-niche. 

So, create an article about – We interviewed 100 restaurants about their most popular Tibetan cuisines. Here’s what they said. 

I know, these researches are very hard to create. 

Itll take some work on your part.  

But once created, it’ll serve as a major backlink as well as a traffic source for your blog. 

4. Resource Hub 

This is one of my favorite foundational posts. 

Especially if it’s done in video format. 

One such example of this is – Brian Dean’s YouTube Marketing Hub 

The benefit of this method is that you can garner an insane amount of backlinks from this especially if you produce a top-quality e-book, report or e-course.   

Type the content into several blog posts and interlink them together.  

You can also highlight them as a stand-alone series in your archives or articles page. 

5. List Article  

According to a research from OkDork, list articles are the most shared content on the internet. 

share by content types

You have probably seen many of these on this blog or on other blogs. 

Here’s an example – 101 Ways to become a Successful blogger in 2020 

Why are lists so popular? 

Here are a few reasons - 

  1. It gives the reader exactly what to expect. 101 ways..., 7 ways..., etc.. 
  1. You can easily skim it within minutes. Perfect for the modern audience. 
  1. It’s highly actionable.  

Do make sure that you have a bunch of list articles on your blog to generate tons of backlinks and shares. 

6. Technical Guide 

Are you in a niche where you can provide help with some technology or gadget? 

Then this template is just for you. 

Not everyone is tech savvy. 

And you, as a blog owner can use this to your advantage to become an expert in the eyes of your readers. 

By providing a technical guide. 

An easy example of this - 

  1. If you’re in the blogging niche. 

Then write a guide on – How to launch a blog? 

Trust me, not everyone knows how to do this. 

  1. Or if you’re in a software niche. 

Then create a guide on – How to run that xyz software and benefit from it? 


The Blogosphere 

The first time I ever got 5,000+ visitors a day on my blog was when a big influencer in my niche shared my post with his email list. 

After seeing that one guy several other bloggers also linked to me. 

And rest is history. 

I started getting a lot of traffic (a lot!) 

Why did they link to me?  

For two reasons:  

1. I had made some form of connection or relationship with the blogger, or did something to get their attention. 

2. I wrote a crazy, amazing article worth linking to.  

This is a typical case of establishing a relationship in the blogosphere.  

And these relationships are the key to accessing big communication channels and it’s all about making friends online.  

Bloggers are more likely to read the blogs of people they know and like.  

If your blog isn’t read by other fellow bloggers then you have no chance of them linking to you.  

But hey, don’t worry. 

There are a few ways you can begin forming relationships in the blogosphere. 

Here are some ideas that have worked well for me:  

a. Link to their top content. Give before you receive.  

Do this often enough and they will take notice and hopefully link back to you, especially if you have crazy, amazing content on your blog yourself.  

b. Do an Email Outreach to introduce yourself to another blogger, say hello, explain what you enjoy about their blog and that’s it.  

Lay the foundation of a relationship first before asking for anything.  

c. Email top blogs after publishing a truly good foundational content.  

But don’t expect bloggers to respond if you email them asking for a link – it can work, but it’s very hit-and-miss.  

You will get better results forming a casual communication line with the blogger first, then when you contact them asking for a link. It’s like a friend asking, not a random stranger.  

d. Do interviews  

This technique works wonders. You interview a top blogger in your industry and then publish the article on your blog.  

In most cases the blogger will link to your interview to share it with his/her readers, plus in order to do the interview you can’t help but form a relationship.

Best of all, interviews are easy to do and most of the content creation comes from the person being interviewed.  

It’s an easy way to create great content, get exposure from a top blog and form a relationship with a top blogger.  

You can read my own interview with top bloggers and Internet Marketers here. 

e. Do podcast interviews. 

Podcasting is more technically challenging than blogging, but if you can get beyond that challenge a podcast interview has all the benefits from the previous point, PLUS your own voice is heard during the interview, increasing your profile in the blogosphere.  

Blogging, by its nature, is built on networks.  

When one top blogger links to you, then suddenly a whole host of bloggers also know about you.  

Chances are there are a few more top bloggers in that new audience you just acquired, some of whom may link to you in the future.  

This process continues over and over each time a link is sent from one blog to another – you just have to crack into everlarger networks. 

A COMMON PROBLEM IN THE BLOGOSPHERE: 

When I began blogging, I used to reach out to big time bloggers immediately. 

But that never really helped me in the beginning. 

That’s because big time bloggers aren’t that easy to get.  

They have a lot on their plate and unless you’re on their level, it’s really hard to reach out to them. 

What I advice is – Reach out to people on the same level as you. 

Start With Your Peers. 

People who are in a similar situation to you.  

Generally speaking, in the world of blogging, a person is your peer if you cover a similar topic area or target the same audience, and your current level of exposure/traffic is around the same.  

Once you have traffic it’s easier to get the attention of others who have traffic – your credibility is already established.  

But chances are, you’re not in that situation right now. 

So, it’s a much smarter practice to shoot for relationships with people like you. 

Your true peers – bloggers with similar traffic and goals as yours – are more likely to be open to making contact with you, to doing traffic exchanges by linking to each other’s articles and to making friends with other bloggers. 


Build Sales Funnels 

what is a blog sales funnel

When I was in the dating niche I once landed on a FREE newsletter about “How to succeed on your first date”. 

I loved the promise of that newsletter and subscribed. 

After that, I got several FREE advices on how to rock on your first date. 

And then I got an offer to buy a $19.97 e-book from the blog owner. 

And I loved the promise of the e-book and bought it. 

BUT... WAIT! 

That wasn’t it. 

I got another offer to buy a $97 video course about succeeding on dates. 

Even though I didn’t buy that, but that was my first exposure to funnels. 

And after blogging for several years, I’ve realised... 

Sales Funnels are the Key to a Successful Blog and Passive Income.

The blogs which don’t build sales funnels are either out of business or on the verge of it. 

Because they still don’t even know the long-term value of their customers. 

However, before we discuss any of this, we must first understand the two most important parts of a sales funnel: 

The Front End and the Back End 

The Front-End 

This is where your focus is on acquiring a lead and qualifying them so you can later make a sale down the funnel. 

At this stage you’re only educating and building the KLT [know, like and trust] factor with your lead and making them warm. 

So, that they slowly realise the benefits of becoming your customer and eventually buy. 

We also call this the nurture phase. 

In most cases the nurture phase begins as soon as a person opts-in through a FREE newsletter or a free lead magnet. 

This is the sole job of your front end – Nurture, qualify, educate and build the early KLT factor which later leads to sales  

The Back-End 

Your back end is where you make real profits and it comprises of real higher priced items. 

These are products or services that present significant perceived value to the customers. 

The biggest difference between the front end and back end is the price of products and the type of customers. 

When your customers are in the back end of your funnel, they already know, like and trust you. 

They see you as an authority and would love to keep doing business with you no matter the price. 

Cause they know you’ll deliver no matter what. 

An example of a basic funnel diagram - 

Source: Clickfunnels

The success of your sales funnel depends on 3 factors: 

  1. Your messaging  
  1. Your offer [From a FREE bribe to a high-ticket item] 
  1. And how you build relationships with your prospect. 

Once you get the funnel right, then it’s all about getting traffic. 

Keep filling your funnel up with enough traffic and watch passive income flow into your bank account. 

That’s it. 

This article was my honest attempt to help the everyday blogger see the bigger spectrum of blogging. 

To see what’s out there and what’s possible in the world of blogging today. 

And it’s also my hope that you don’t just see yourself as a blogger. 

BUT.. a marketer as well. 

So, you don’t leave any money on the table. 

Anyways, now.. 


The ball is in your court 

Before you leave, let me know which of these marketing strategies are you going to follow first? 

Will you build a sales funnel for your blog? 

Or will you pick a sub-niche? 

Or maybe you still have some questions you want to ask me? 

[Feel free to ask. I read and reply to every comment] 

Either way, do comment and let me know your thoughts on this article. 

About the Author Shakir Jamal

Shakir is a professional Internet Marketer and blogger who helps ambitious men and women build profitable blogs and scale to $10,000 (or more) per month in 90 days (or less), so they can replace their 9-5 rat race income with a laptop passive income.

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